The Rypple Effect

I was reading an article the other day on social media which I found to be very interesting and beneficial for public relation practitioners. In the business world, relationships between employees and employers are essential in allowing their company to thrive and succeed. Recently, many businesses and companies have been sending their staff to various Web seminars to give lectures on relationships between employers and employees. The seminars elaborated on the old model and the new model regarding Social Media Web Management Systems. In the past managers etc would take credit for work their employees did for them and as a result, it made it harder to move up and receive any kind of recognition from within their place of work. This caused a lot of frustration and resentment among employees and their employers resulting in mistrust and lack of motivation.

Now, with social media and different feedback systems such as Rypple recognition has become prominent. The new social media management system has made it very difficult and almost impossible for tasks to be overlooked. David Stein, co-CEO of 2Catalyze — which does business under the name of its software product, Rypple — says, “Software should mimic and make frictionless behaviours that people are already engaged in,” says Stein. “In this case, it should be about helping people regularly get better in small increments rather than documenting stuff so you can fire someone.” Employees are using real-time devices (twitter, Rypple, facebook etc.) which in effect better implements teamwork, strengthens loyalties and increases collaboration. This has completely changed work relationships, ethics and work atmospheres. Studies have shown that the best teams amongst companies are those that have a higher collaborative culture, one in which people challenge and provide each other with both positive and negative feedback. In the end, employees get recognition based on achievements and also receive suggested improvements. “Rypple seems to be on the right path”, says Stein.

Social media is on its way to help solve internal communication issues for the betterment of business success!

To read more on the new software system:

http://www.profitguide.com/article/6580--rypple-software-blends-social-media-principles-with-employee-performance-management-systems